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2. Industry leaders3. Changes in policy and market environmentFrom Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.

In the future, Internet players will focus on three major directions: cultivating the first interval (volume efficiency), ambushing the second curve (expanding business) and finding incremental markets (expanding overseas). Combined with the three major tracks of Internet realization, an echelon of Internet steady state has been formed, and BTP (Byte, Tencent, Pinduoduo) will be in a relatively steady state pattern for a relatively long period of time.Investors can evaluate the investment potential of an enterprise by analyzing its financial statements, market share, innovation ability and other indicators. At the same time, the funds can be invested in different Internet companies or different industries to balance risks and obtain more stable investment income. In addition, holding the fund for a long time can obtain stable investment income and dividend return.With the rapid development of emerging fields such as cloud computing, autonomous driving and semiconductors, Chinese Internet companies are expected to achieve long-term performance growth through technological innovation and business expansion. For example, the continuous investment of Internet companies in the field of cloud computing may be transformed into new sources of business income; The exploration of intelligent transportation solutions related to autonomous driving may also open up new markets.

4. Fund performance and dividendsIn recent years, with the continuous progress of technology and the continuous expansion of application scenarios, the Internet industry has gradually entered a stable operation stage from a high growth stage. Although the overall growth rate has slowed down, the operational efficiency and profitability of Internet companies have been significantly improved. The change of video Internet traffic has been completed, and it is difficult to see the next big change in the next 2-3 years. On the superstructure of realizing traffic, the video Internet has achieved "real borderless expansion" in the history of the Internet.To sum up, China's Internet industry still has great development potential and investment value. The investment value of China Internet ETF(SH513050), which tracks the China Internet 50 Index, cannot be ignored. Investors can grasp this investment opportunity through reasonable investment strategies and realize the appreciation of wealth.